For those who aren't currently on our email list, we would like to share an important message with you that was recently sent to all of our customers.

 

 

 

Letter from our CEO/Founder:

 

Hey . . . It's Abby, the owner and CEO of the Modest Style Boutique (formerly known as Jupe De Abby). 

 

 

Unfortunately, after 14 amazing years of business, our boutique has reached a very difficult point. As many of you know, these last few years for small businesses have been extremely challenging.

 

Although, it has been my mission to do everything humanly possible to navigate these uncertain times as best as I can, if I'm going to be honest with you it has been a hard and tiring road.

 

To be completely vulnerable, the weight that I've been carrying this past year has gotten to the point where I've realized it's time to be honest with my customers and share what's on my heart.

 

Some of you are aware, we strived for a long time to run our small business debt free because the truth is, when you run a small business, your business' debt is ultimately your debt - that's just how it is- there's no separation - you and your business are one. For that reason, I have done my best throughout the years to be a good steward of the business that God has given me and strived to make good and wise decisions.

 

But unfortunately, due to the economic stress in retail, that is no longer the case and our business has reached a point that without our customers' support we will have to close our doors.

 

In all transparency, I have avoided sending this message several times and instead continued to push and push trying to weather this storm as long as I could alone. But for the love of my children, husband, & employees, I've decided to do something that is very hard for me - ask for help.

 

How can you help?

 

1.     PRAYER: We could use your prayers now more than ever.
We truly believe in the power of prayer, and we’d be so grateful if you would keep our business in yours. These are challenging times, and your support — both spiritually and otherwise — means the world to us. 

 

2.     SHARE: Sharing our business with your family, friends, or on social media makes a HUGE difference! Social media algorithms just aren’t what they used to be — it's becoming harder and harder for us to reach both current and new customers. Every share, like, and comment helps more than you know. 

3.     And of course, SHOP: More than just a sale, your purchase helps keep our business alive — and for that, we’re truly grateful.

 

Ohhh and also, for those who would like to help, our much-anticipated Fall Denims Are On the Way & available for pre-order! While this release isn't eligible for our Christmas in July Sale, we're offering an exclusive 15% OFF code: Fall15 on all pre-orders — a heartfelt thank-you for helping us stay afloat during this time.

 

You can also join our exclusive Facebook Private Group for updates on what our next steps will be: https://www.facebook.com/share/g/1MQGPCfMgb/

 

After 14 years in business, I can assure you that I’m not giving up without a fight!

 

xoxo, Abby & The MSB Team 

 

 

 

 

MSB Update 8/1/2025

Since our announcement last week, we have seen God move in our FAVOR in a powerful way.  We have also felt an outpouring amount of love and support from our customers, family & friends . . . so THANK YOU!

We still have a ways to go though! In efforts to help push our efforts forward, we’ve curated a special collection designed with the intention of helping preserve MSB — introducing our ‘Anchored in Hope” Collection.