MSB WEEKLY UPDATE

Original MSB Letter/Announcement

MSB Update Letter Issued on 10/2/2025 from our CEO/Founder Abby:

WOAHHHH— Can you believe it’s already October?! 

I know it's been a little while since our last letter, but I just wanted to take out a moment to share a major update with you regarding MSB. 

 

After two months of incredible support, I’m thrilled to announce that, Lord willing, we are just 5 weeks away from hitting a HUGE milestone in our mission to keep MSB open! 

 

While this isn’t something we would normally share, in our purpose of transparency—and knowing how much our customers care about this mission—we felt it was important to provide a more detailed update on our current status.

 

As we mentioned before, this year has been a bit of a challenge for MSB and we're doing everything we possibly can to turn things around.

 

One of the challenges that has negatively impacted our growth, is a long-term financial obligation requiring 25% of MSB’s daily sales to be directed to one of our lenders.

 

Our team has been working hard to fulfill this commitment as quickly as possible—so those funds can soon be redirected back into MSB to help move forward faster.

 

At our current pace, we’re about 5 weeks away from fully fulfilling this commitment. Being this close is incredibly encouraging, and we truly could not have done it without YOU!

 

Please know that, each and every one of your prayers have been a integral piece of this miracle, and your support has carried us every step of the way.

 

So Thank You!

 

We recently received a surprising increase in support for our Anchored in Hope Collection and our Fall Denim Collection now that the weather is getting cooler.

 

Please know that every single sweatshirt purchase has helped us move the needle closer and faster to our goal, by allowing us to only purchase what our customers need, without us having to overbuy inventory —which has been a huge help!

 

So for that, we say THANK YOU! (more sweatshirt designs coming soon!)

 

Lastly, we’ll be sure to continue to share updates throughout the month on our progress—we believe God will finish the work he has started!

 

We kindly ask that you continue to keep us in your prayers and continue helping us spread the word about MSB.

 

Your continued support means more than you'll ever know!

 

With much gratitude,

Abby